Comedy Shows and Ramzan…what is the relevance?

Latest trends have given a significant boost to the electronic media, resulting in a consistent improvement in the number of viewers. Now that it is mandatory for every household to have a T.V and a Cable connection, the strategies that the media follow these days are evident. Whether it is Ramadan or Muharram, world cup or Olympics, Media seems to play a keen part in highlighting these special events and making huge revenue side by side.
The Month of Ramadan is finally coming to an end and so are the shows that were especially planned to be telecasted in this Holy month to keep the viewers entertained and to enhance channel’s TRPs.

Every year we notice that Ramadan comes with a new fashion that is generally followed by all television channels. At the same time, Ramadan special comedy shows are one of the must-have ingredients for the viewers each year. A question might arise about how justified this link of comedy sitcoms and this Month is, and that is what we will discuss here.
Comedy sitcom is the only category that has got all the potential to drag viewer’s attention in its every episode, regardless of the fact that the viewer might not be following it from the beginning. Ramadan is the only month when the routines take a turn, people get an off from their works early, further increasing the probability of watching a show. Statistics have shown that series like “chaand k paar” which was telecasted on Hum TV and year back was the biggest hit of all the shows that were produced as Ramadan treat.
The choices reduce when you sit to watch Television while you are fasting. Abstaining from unethical things, which is a fundamental requirement to fast, is becoming difficult with extra glamour in melodramas and fashion channels like “Style 360”. Most of the viewers also avoid music and movies, further lessening the preferences. In such situations, there is only one uniting force that works efficiently when it comes to looking for good entertainment based on humor.
Lastly, according to the traditions, Ramadan is immediately followed by the Muslims religious festival, Eid-ul-Fitr, which also becomes a reason for the success of comedy shows based on the scenarios sharing Ramadan and the occasion of Eid. People start identifying their lives with what they watch and enjoy it the most. Moreover, as these serials are short termed that end with Ramadan, people find it easier to follow them without the hesitation of further episodes been missed due to hectic routines.
The Channels have great expectations with their comedy shows this Ramadan and “Maahi Ayega”, aired on Hum TV is making sure that the show turns out to be a success. It is difficult to analyze the actual factors to judge the relevance of the bond that comedy shows share with Ramadan, However, the deal has always been a profitable one for the producers and the subscribers, at the same time. Let’s keep the hopes high to see new trends being set in the comings years.
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