Mobilink has announced collaboration with Atif Aslam under the banner
of its youth brand, Jazba, for Pakistan’s first ‘rock-umentary’, which
will be filmed during a ten-city concert tour.
The ‘rock-umentary’ will provide fans with an insight into Atif Aslam’s passion for music, the struggles he underwent during his initial years and the effort put in as part of the process of creating his widely popular music. Jazba will film this ‘rock-umentary’ during the ‘Jazba Generation Tour’, a nationwide series of concerts by Atif Aslam, which will provide exclusive backstage footage of Atif Aslam’s experiences during the tour, his interactions with his fans and an intimate look at the man behind the superstar.
The ‘Jazba Generation Tour’ also promises to provide one of the Pakistan’s greatest musical initiatives, as Jazba is simultaneously launching four (4) contests in line with the brand promise of ‘Juro Gey Tu Jano Gey’, which encourages Pakistan’s youth to commit to their passion. These contests are being organized at 100 universities across Pakistan and aim to identify talent in categories such as of ‘Best director’, ’Photographer’, ‘Music Band’ and ‘Wardrobe Designer’. Winners will get the opportunity to be part of the tour and showcase their talents with Jazba and Atif Aslam.
Sadia Khurram, Director Marketing, Mobilink highlighted, “The ‘rock-umentary’ is Jazba’s initiative to showcase Atif’s musical journey, his development into Pakistan’s biggest rock star, and to provide him a platform to inspire the many millions who look up to him. As Pakistan’s leading youth brand, we are also very glad to present the ‘Jazba Generation Tour’, which will provide our youth an opportunity for healthy entertainment, especially at a time when such activities have become so scarce.”
The ‘rock-umentary’ will provide fans with an insight into Atif Aslam’s passion for music, the struggles he underwent during his initial years and the effort put in as part of the process of creating his widely popular music. Jazba will film this ‘rock-umentary’ during the ‘Jazba Generation Tour’, a nationwide series of concerts by Atif Aslam, which will provide exclusive backstage footage of Atif Aslam’s experiences during the tour, his interactions with his fans and an intimate look at the man behind the superstar.
The ‘Jazba Generation Tour’ also promises to provide one of the Pakistan’s greatest musical initiatives, as Jazba is simultaneously launching four (4) contests in line with the brand promise of ‘Juro Gey Tu Jano Gey’, which encourages Pakistan’s youth to commit to their passion. These contests are being organized at 100 universities across Pakistan and aim to identify talent in categories such as of ‘Best director’, ’Photographer’, ‘Music Band’ and ‘Wardrobe Designer’. Winners will get the opportunity to be part of the tour and showcase their talents with Jazba and Atif Aslam.
Sadia Khurram, Director Marketing, Mobilink highlighted, “The ‘rock-umentary’ is Jazba’s initiative to showcase Atif’s musical journey, his development into Pakistan’s biggest rock star, and to provide him a platform to inspire the many millions who look up to him. As Pakistan’s leading youth brand, we are also very glad to present the ‘Jazba Generation Tour’, which will provide our youth an opportunity for healthy entertainment, especially at a time when such activities have become so scarce.”
